Top500 Black Friday 2015 Tracking

Welcome to the home of Top500 analysis on internetretailing.net this Black Friday weekend. Throughout the four-day trading period to Cyber Monday we’ll be posting updates which you can find links to below, and remember to follow @etail for breaking news.

This post is part of our #BlackFriday category for hourly performance stats, social stats and commentary – click to see

Analysis

• Top100 websites: load times and downtime on Black Friday




• Black and Blue: websites that didn’t cope




• Ecommerce platforms delivering the best page load times on Black Friday




• Social Strategies: Black Friday review

Hourly Rankings

• The Top10 3pm – 6pm on Monday 30 November, 2015 (in average and hourly snapshots)




• The Top10 12pm – 3pm on Monday 30 November, 2015 (in average and hourly snapshots)




• The Top10 9am – 12pm on Monday 30 November, 2015 (in average and hourly snapshots)




• The Top10 6am – 9am on Monday 30 November, 2015 (in average and hourly snapshots)




• The Top10 2am – 6am on Monday 30 November, 2015 (in average and hourly snapshots)




• The Top10 midnight – 2am on Monday 30 November, 2015 (hourly snapshots)




• The Top10 noon – midnight on Sunday 29 November, 2015 (in average and hourly snapshots)




• The Top10 from 1am~noon on Sunday 29 November, 2015 (in average and hourly snapshots)




• 7pm~midnight on Saturday 28 November: The Top100 leaderboard from 7pm through midnight




• 1pm~6pm Saturday 28 November: The Top100 leaderboard in summary and by the hour




• 7am~12pm noon Saturday 28 November: The Top100 leaderboard at 12pm noon




• 1am~6am Saturday 28 November: The Top100 leaderboard at 6am




• Midnight – 1800~midnight Black Friday 27 November: The Top100 Leaderboard 6pm through midnight




• 17:00 Black Friday 27 November: The Top100 Leaderboard at 5pm




• 16:00 Black Friday 27 November: The Top100 Leaderboard at 4pm




• 15:00 Black Friday 27 November: The Top100 Leaderboard at 3pm




• 14:00 Black Friday 27 November: The Top100 Leaderboard at 2pm




• 13:00 Black Friday 27 November: The Top100 Leaderboard at 1pm




• 12:00 Black Friday 27 November: The Top100 Leaderboard at midday




• 11:00 Black Friday 27 November: The Top100 Leaderboard at 11am




• 10:00 Black Friday 27 November: Business as usual as retailers by and large cope with heavy traffic




• 09:00 Black Friday 27 November: The Top100 Leaderboard at 9am




• 08:00 Black Friday 27 November: The Top100 Leaderboard at 8am




• 07:00 Black Friday 27 November: The Top100 Leaderboard at 7am




• 06:00 Black Friday 27 November: The Top100 Leaderboard at 6am




• 05:00 Black Friday 27 November: The average loading time of a Top100 website is similar to peak times on a normal day




• 04:00 Black Friday 27 November: The Top100 Leaderboard at 4am




• 03:00 Black Friday 27 November: Office Shoes takes the lead with fastest html load time of the Top100 over the past hour




• 02:00 Black Friday 27 November: Amidst a solid top 10 cohort, Schuh stands out with a landing page fully loading in a fraction of a second




• 01:00 Black Friday 27 November: Page load times double before subsiding shortly after midnight




• 00:00 Black Friday 27 November: All eyes on midnight as hordes of shoppers await sales