For retailers, understanding customer needs and expectations has never been a bigger challenge. To get ahead, brands need to communicate with customers through a range of channels, including smartphone apps, social media and live chat services. In this Dimension Report, InternetRetailing draws on industry data from our research team to find out how retailers are doing in this challenging landscape.
In this report, you will find:
● Social media strategy: How and why brands like John Lewis are using Facebook and Twitter to offer up-to-date product information and promotions
● Loyalty programmes: How retailers such as Pets At Home are using VIP clubs to hook customers and boost revenues
● Web engagement: How Holland & Barrett is using blogs to connect customers with experts
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