As customer expectations of retail experiences grow rapidly, this IRUK Customer Report examines exactly what they are looking for and how retailers are delivering it. The research includes an in-depth analysis of how retailers including household names such as Marks & Spencer and Currys PC World are performing, as well as a collection of best practices gleaned from the best performers.
In this report you will find:
● How retailers can use predictive analytics to target customers with social media campaigns and re-engagement emails
● How companies such as Ikea and John Lewis are taking advantage of new technologies such as augmented and virtual reality
● How companies such as Clarks are catering to a generation of mobile-first millennials