Download the RetailX Brand Index 2020 to learn which direct to consumer brands perform well in our ranking index.
Brands from across Europe and beyond are responding to the trend and are raising their game when it comes to selling direct to customer. By developing their own relationships with customers they are able to learn more about what those customers want, and how best they can satisfy their demands.
In the RetailX Brand Index 2020, researchers chart brands’ progress while analysing the tools they use in six key Performance Dimensions. They also share insights into how brands across Europe and across categories use retail tools from mobile apps to social media, and from alternative payments and zoomable images to ratings and reviews.
This is a year of challenge for retailers – and society more generally with COVID-19 affecting footfall and the economic fallout of coronavirus not known yet. But it may prove to be one of opportunity as customers who have experimented with digital and multichannel retail for the first time find it works for them.