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US, China and India key markets for retailers and brands as they expand online: study

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The US, China and India are among the key target markets for British ecommerce businesses looking to expand their online horizons, a new study has found.

World Business Research, working on behalf of business process outsourcing provider arvato, surveyed 78 ecommerce executives in the UK’s beauty, fashion, fast-moving consumer goods and luxury sectors and found that 37% of British firms were looking to grow their ecommerce offerings in the US.

Some 33% are targeting China, and 30% India, while 24% are concentrating on Europe for expansion. A third of the companies researched already sold on the continent.

Tony Matthews, head of ecommerce at arvato UK, said: “International markets have a lot to offer British firms in ecommerce thanks to increasing activity on digital channels and a growing volume of digital savvy, middle-class consumers with high purchasing power.”

The full report can be downloaded here.

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