Cross channel mobile engagement and commerce enabler Digby has expanded its agreement with Venda, a world leader in convergent commerce, to leverage the Digby Localpoint Mobile Platform to help Venda eCommerce enabled retailers take full advantage of mobile engagement across all channels with a specific focus on brick and mortar stores.
The original partnership, formed in 2010, was initially focused on enabling the mobile channel for Venda eCommerce customers so that consumers could easily search, browse and buy through a mobile optimized website or rich app anytime and anywhere. Through this agreement, many top brands have been mobilized, including: Abbot Nutrition, Accessorize, Awear, Tesco Clothing, Heals, M & Co, Monsoon, Superdrug, and Wilkinson Plus. Now, Venda and Digby are helping brands leverage the power of location, marketing and web-style analytics for the physical retail store, all through the retailer’s branded mobile experience.
“Through the Digby Localpoint Mobile Platform, Venda eCommerce enabled retailers now have the tools to build a direct connection with their customers based on their location, delivering valuable offers that drive customers to their stores, engage with them while in the store and enable brands to learn more about how to serve them better,” said Dave Sikora, President and CEO of Digby. “Venda is a great partner and together, we look forward to helping brands achieve their strategic convergent commerce goals.”
Key components of the Digby Localpoint Mobile Platform from Venda include:
• Analytics – Localpoint Analytics deepens the understanding of mobile consumer behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement within the store so brands can, for the first time, gain valuable insight into these in-store behaviors to serve their customers better in the future.
• Outreach – Localpoint Outreach enables brands to directly communicate through their app to drive loyal customers to specific locations with regional or local promotions. Brands can send unique “Deal of the Day” offers that are time and location sensitive where it is most logical for consumers to receive them – close to where they work, live and play.
• Venue – Localpoint Venue influences consumers with triggered promotional offers and messages on entry, exit, and during their visit. Brand campaigns can be sent upon using the app when locating a store, checking in, scanning a UPC/QR code, searching for a product, rating a product, and even watching a product video.
• Storefront – Localpoint Storefront is based on Digby’s long and successful history of providing the best-in-class mobile shopping experience for more than 50 top brands so consumers can easily search browse and buy when at home, mobile, and in the store.
“Mobile has become a strategic part of what retail brands want and need,” said Eric Abensur, Group Chief Executive of Venda. “Through this partnership with Digby, we are in a position of strength to help our eCommerce retail customers fully embrace mobile and engage with their customers on a whole new level, driving store traffic, loyalty and sales.”
The timing of this new expanded agreement lines up well with industry trends. According to a recent survey by eDigitalResearch and IMRG, 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.