Very is enhancing its fashion offerings with a new boutique womenswear collection, featuring over 100 premium pieces from brands like ELLIATT, Castañer, and Vivere.
This curated range focuses on occasion and holiday wear, providing shoppers with Mediterranean-inspired footwear, minimalist essentials, and statement dresses.
Ben Davidson, trading director at The Very Group, said: “We’re really excited to be launching our brand-new boutique range across our women’s fashion category. Holiday and occasionwear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the Mediterranean, including Castañer which offers the perfect footwear range for the summer months.”
An exclusive case study in the new Retail MediaX 2025 report looks at The Very Group’s rich customer dataset and leading creative capabilities.
Campaigns within the new ‘Let’s Make It Sparkle’ creative platform, including the fashion-forward ‘Haus of Flamingo’ have achieved wide acclaim, with the Christmas advert launching the brand’s three flamingo fluent devices being ranked as Kantar’s second most persuasive Christmas ad of 2023.
Read more The Very Group: Reshaping its retail and media approach
Now, drawing on technology from long-term platform partner SMG, Very Media Group aims to bring the power of this deep consumer insight to brand partners, helping them connect with the distinct Very audience at scale. This has led the company to look at using its data not just for targeting ads, but also to aid in generating creative and campaigns.
In April 2025, Very Media Group opened the doors on its own creative studio – HelloStudio – with the express intention of using data as part of the creative process.
This new proposition will provide a multichannel creative service that taps into the latest technology, offering bespoke and tailored content that connects brands to their consumers.
The HelloStudio team’s experience already spans big household names across diverse categories, from Adidas and Apple, to Levi’s, Ray-Ban, Meta and SharkNinja, helping deliver material increases in key measures such as sales, ROAS and social conversions.
Using data, retailers can tailor creative, including messaging, based on hyper-specific audience segments. For example, a fashion/clothing brand can adjust its messaging in real-time to match the weather forecast in a shopper’s location.
Even financial data can drive creative decisions, for example showing different product tiers based on a shopper’s credit threshold, speaking directly to the shopper’s needs, context and buying power. Customer data can also be used to provide a deeper understanding of consumer behaviours and major events in peoples’ lives such as moving home, having their first child, their child starting school etc.
Creative can then be tailored to match these significant events as they occur in an individual’s life patterns through personalised product recommendations. This kind of dynamic, data-driven creativity can live across every touchpoint: email, social media, web – anywhere retail media extends its reach.
This is one of 10 case studies in the Retail MediaX 2025 report. These case studies provide real-world examples of retail media strategies and their outcomes. These profiles offer valuable insights into how different companies are leveraging retail media to achieve their business goals and connect with consumers.
Companies profiled in the report: Albertsons Media Collective, Cencosud, Coles360, Deliveroo, eBay Ads, Impulso, Klarna, Mimeda and ReStore Media.
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