Victoria’s Secret has expanded its partnership with Amazon by adding over 4,000 items to its storefront on the ecommerce giant.
As a result, products including bras, panties, sleep, swim and loungewear are now available on the Victoria’s Secret Amazon Fashion storefront, with Prime delivery.
Some of its products will also be eligible for Amazon’s Prime exclusive ‘Try Before You Buy’ scheme.
This collaboration is the first time the lingerie brand’s apparel is available through a retail partner in North America.
“We are thrilled to be expanding our relationship with Amazon. Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion and it remains a natural extension of our owned channels,” Victoria’s Secret chief growth officer Greg Unis said.
Amazon Fashion president Muge Erdirik Dogan added: “One of our missions at Amazon Fashion is to create shopping experiences that connect customers with brands they love. Adding a wide assortment of lingerie and apparel from Victoria’s Secret to our stores has been a seamless progression of our work together.
“We look forward to expanding our selection and inventing new ways for our customers to shop.”