Ahead of ChannelX World on 09 October, Andy Stephen, director of monetisation UK at Criteo, talks to Katie Searles about his journey from the marketplace sector into retail media, and the key trends to look out for in both sectors.
Stephen will be joined by Paul Stafford, head of retail media Europe at AS Watson / Superdrug, in a keynote session titled Retail Media: The New Frontier in Connected Customer Engagement.
Ahead of the session, Stephen explains that the maturity across retailers and brands in this retail media space is growing and creativity is moving retail media beyond performance. Watch the full interview below:
B&Q, JD Sports, Kingfisher, Mountain Warehouse, Tesco, Sony Playstation, Sweaty Betty and many more speakers join Criteo and Superdrug on the line up. See the full agenda here.
Snapchat, Shein and TikTok Shop will also look at the intersection of influencer marketing and ecommerce, including strategies for leveraging social platforms with influencer partnerships to drive sales and engagement.
ChannelX is part of the wider RetailX Events Autumn Festival, which also includes executive briefings on Retail Media and the Subscription economy.
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