As customer engagement becomes the next frontier for retail success, upcoming webinar, Conversational Commerce: The 0-1 Guide, promises to shine a light on how businesses can transform their customer interactions using cutting-edge technology. Set to take place on October 10th at 10am (EST) and 3pm (BST), the webinar will explore the full potential of Conversational Commerce – an emerging trend that is rapidly reshaping the way brands interact with consumers.
Hosted by industry experts Jesse Lucas (Group Product Manager) – Conversational AI & Chatbots at Lebara) and Rodney Hassard (VP Product & Partner Engagement at Syndeo), this event will delve into strategies for enhancing retail operations using AI-powered solutions like virtual assistants, chatbots, and live chat. As Conversational AI becomes integral to customer experiences across sectors, the webinar aims to break down the process for retailers at any stage of digital transformation.
Conversational Commerce: From Theory to Practice
The retail sector has seen a surge in demand for more personalized, on-demand customer service, leading brands to explore Conversational Commerce as a game-changer. Yet many businesses remain unclear on how to implement such technology or scale it effectively.
The Conversational Commerce Maturity Framework, which will be presented during the webinar, offers a roadmap for retailers to move from basic live chat setups to sophisticated, omnichannel virtual assistant solutions. The webinar will also feature real-world use cases from John Lewis and Lebara. Additionally, Syndeo’s AI Assistant will highlight how fully automated, AI-driven solutions are being integrated into the retail sector.
Expert Insights from Industry Leaders
Jesse Lucas, who spent a decade leading Conversational Commerce initiatives at John Lewis before joining Lebara, will share his expertise on scaling AI-driven customer interactions. Jesse is also the founder of THE CHITCHAT, a platform providing thought leadership on Conversational AI.
Joining him is Rodney Hassard, a key figure in the development of Syndeo’s AI solutions. Rodney has been at the forefront of AI in customer experience, previously spearheading innovation at Genesys with chatbot and voicebot solutions. Together, the speakers aim to provide practical guidance for retailers looking to overcome common barriers in adopting Conversational Commerce, such as technical limitations, operational challenges, and choosing the right technology partner.
A Turning Point for Retail?
With Conversational Commerce poised to disrupt traditional e-commerce models, this webinar comes at a critical time for retailers navigating digital transformation. “We’re seeing a shift in customer expectations – instant, personalized interactions are no longer optional but essential,” says Rodney. “This framework gives businesses a clear path to evolve.”
Attendees can expect to leave with actionable insights on building or enhancing their Conversational AI capabilities. The event is open to industry professionals tasked with improving customer service or increasing sales through digital channels.
What to Watch For: Key Takeaways
- Conversational Commerce Explained: Learn why it’s revolutionizing customer engagement in retail.
- The Maturity Framework: A step-by-step guide to scaling up from live chat to AI-driven solutions.
- Overcoming Adoption Barriers: Practical advice for tackling common technical and operational hurdles.
- Technology Partnership Insights: Key factors in selecting the right CX technology partner.
Industry Anticipation Grows
As the retail sector continues its push towards AI-enhanced customer engagement, the Conversational Commerce: The 0-1 Guide webinar could mark a turning point for businesses looking to adapt to this rapidly growing trend. With leading voices in the field set to present, it is expected to draw significant interest from companies eager to stay ahead in the race for digital dominance.
