The first episode of a brand new podcast, recorded at the inaugural Retail MediaX event, sees Jon Beill, chief growth officer at LS Eleven – Asda’s loyalty and retail media business – and Sam Knights, CEO at SMG, discuss how Asda is bringing its loyalty and media operations together to create a power retail media network.
Beill explains that LS Eleven “really puts the data at the heart of media” and its work with SMG has powered that, resulting in “a team within Asda really partnering with the categories and partnering with the brands to explode retail media, in the market that is exploding itself”.
Listen to the full episode below:
The series sees InternetRetailing‘s Paul Skeldon joined by a host of experts from across the retail media ecosystem for a look at what leading UK retail media networks are doing; how the sector is evolving; and where it goes next.
Previous episodes, in which Skeldon is joined by a member of the SMG team, feature ASOS, Co-op, Stonegate Group and ITV.
This episode, and all in the wider series, were recorded live at Retail MediaX this June. The event will return in October, as part of the RetailX Autumn Festival, with 40 like-minded retail media leaders, from across sectors, representing a wide range of job functions, who want to be kept abreast of trends and analysis in the industry with a six-month update.
Registration is open now! With ChannelX World and SubscriptionX also returning on 09 October 2024.
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