Former catalogue retailer Freemans has introduction a new customer credit offer, Flexi3, its first in 13 years.
As part of its Spring Summer campaign, which can be viewed below, Freemans launched Flexi3. It gives customers the option to split payments over three months, with no interest or spread the cost over a longer term. This is in addition to paying nothing for the first five weeks.
Stuart Daniels, chief credit officer, Freemans, said: “We know that shoppers often find credit confusing, so we deliberately designed Flexi3, with a great deal of customer research, to be as straightforward and easy to understand.”
The new campaign, voiced by comedian and writer Katherine Ryan, marries the new credit offering with Freemans latest fashions on models of different ages, genders and sizes.
“Over the past few years, we have evolved the way we communicate our offer positioning ourselves as a vibrant digital department store, showcasing the very best of product, enticing new customers to shop with Freemans as our transformational journey continues at pace,” noted Richard Cristofoli, chief customer officer, Freemans.
“Choice has always been an integral part and this has now been extended further to include newer more flexible ways to pay with the launch of Flexi3. We know that for many customers offering new alternative payment methods represents a key part of our value proposition. It’s why we have decided to launch a brand-new credit offer.”
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