John Lewis & Partners has unveiled its 2023 Christmas campaign featuring ‘Snapper, the Perfect Tree’.
With the strapline ‘Let Your Traditions Grow’, the advert sees a young boy nurture a plant from seed in the belief he is cultivating a Christmas tree – only for it to grow into a Venus flytrap.
While the boy and ‘Snapper’ prepare for Christmas, his family (and dog) are less impressed. Snapper soon outgrows the living room and is cast out into the cold.
There is a happy ending to the campaign, the first to be created in partnership with Saatchi & Saatchi, with the family gathering around Snapper in the garden to open their presents, all set to an original song from Andrea Bocelli.
Charlotte Lock, customer director, John Lewis said: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special.
“The film celebrates themes of family and evolving traditions and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
Earlier this month, John Lewis launched its Black Friday deals as new data from its Festive Traditions Tracker showed the average person expects to start shopping in earnest on 10 November.
The retailer introduced a range of discounts in-store and online, including deals across tech and 20% off selected fragrance. Other categories including home, fashion and beauty will follow throughout the whole of November.
Its online Christmas shop opened on 31 August this year, following searches for festive products more than doubling over the summer compared to 2022.
Our editor carefully curates a daily newsletter filled with up-to-date news, analysis and research, click here to subscribe to the FREE newsletter sent straight to your inbox and why not follow us on LinkedIn to receive the latest updates on our research and analysis.