John Lewis has unveiled its online Christmas shop following searches for festive products more than doubling over the summer compared to last year.
According to the retailer, 28% of customers were browsing and purchasing Christmas gifts as early as August this year, with searches for tree decorations up 33% year-on-year.
A survey by the high street retailer added that wrapping paper searches also increased by 466% and crackers up 400%.
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“This year’s themes are inspired by the magic of nostalgia and the enchantment of Christmas,” John Lewis Christmas buyer Lisa Cherry said.
“The brilliant in-house design team have taken inspiration from our archives, giving treasured vintage prints a new lease of life across a number of festive products.
“We’re really excited for our customers to explore the new themes and plan ahead for the festive season.”
John Lewis features as a Top100 retailer in the 2023 RetailX UK Top500 report, click here to view.
