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E Commerce Math: How to Succeed Where 80% of Your Competitors Failed – A webinar with Exponea

As a decision maker at an ecommerce company, there are many formulas you have to use to make sure everything is running as it should be. In this webinar, we will look at ’retail maths’ and breakdown the formula to ensure you are keeping your brand ahead of the ever-increasing competition.

Nicola Fox, the Head of CRM at Missguided, will be joining us to contribute insights from the fashion sector – outline strategies that work for decreasing, Customer Acquisition Cost, and increasing Customer Lifetime Value.

  • A complete breakdown of the formula that drives online retail success
  • Equations for finding all the KPIs you need, with examples for each
  • Specific strategies for improving Customer Acquisition Cost and Customer Lifetime Value

Watch our 45 minute webinar and learn what the market leaders are doing to stand apart from the crowd.


Sam Kellett
Head of Content

Sam leads Exponea’s content team within the marketing department. He focuses on planning the company’s content cycles, and supporting his team of writers to deliver relevant, value-driven articles on specialized marketing topics. His work has recently been centered on the math behind online retail’s key metrics.

Nicola Fox
Head of CRM

Nicola is the Head of Customer Relationship Management at Missguided. She is a senior marketing and digital professional with far-reaching and extensive knowledge and skills acquired while working within the retail sector. Her main focus at Missguided has been to oversee the development of data-driven CRM from batch blast email.

Andy Culligan
VP of Marketing

Andy leads the marketing team of incredibly gifted regional & digital marketing experts at Exponea. He focuses on new business opportunities and is actively involved in leading his team. Drawing on his passion for the math of marketing, he is able to run, measure and optimize both online & offline campaigns, targeting key prospects and converting them to happy customers in the online retail space.

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