Watch the launch of the European Marketplaces Report 2023 in which we examine in detail the extraordinary growth of this sector in the past few years and expand on our research from the 2022 report. This discussion took place as part of Ecommerce World Review in November 2023.
In this discussion we explore what the marketplace landscape looks like today and where it is heading as well as answering these 4 questions:
- What factors are key to a successful marketplace?
- What attributes do brands need from leading marketplaces?
- How are marketplaces working to try and protect both brands and customers from fraud, counterfeits, and piracy?
- What is the technology that drives this sector?