How, when, where? Getting eCommerce Right in the 2020s

Adobe Commerce’s recent consumer preferences survey showed consumers’ needs have continued to evolve in 2021.

The impetus for getting online experience right goes beyond simply driving sales. Over half (56%) of consumers say their digital interactions with retailers impact their overall experience of that retailer more than in-store shopping, so there’s tangible pressure to get the eCommerce experience right to protect your brand reputation.

Our research has shown trends of:

Consumers demanding personalisation
Revisiting websites before purchase
Desires of purpose driven brands
The rise of the mindful shopper.
So, we’re here to help. Let’s make sure that you are meeting these ever-changing expectations. Join InternetRetailing and Alex Shepherd from Adobe Commerce for a webinar on July 21st where we will discuss our recent survey results in detail and explore what it all means for merchants selling online.

In this webinar we will discuss:

How, when, where: eCommerce behaviours in 2021
Important differences between the 12 countries across Europe, the Middle East and South Africa included in the survey
Creating exceptional experiences in eCommerce and beyond
Exclusive insight and trends not seen before in our reports and infographics
The considered consumer: mindful choices and values-driven purchasing
Examples of best practice from successful retailers

Sponsor: Adobe

Speakers

Paul Skeldon, Editor – InternetRetailing

Alex Shepherd, Sales Director UK&I – Adobe Commerce

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