Join Tarek Müller, co-founder of ABOUT YOU, one of Europe’s fastest growing fashion and lifestyle retailers, will talk about their success story in an interview with Ian Jinal, Editor-in-Chief of InternetRetailing.
Find out in the webinar how ABOUT YOU reached €5 bn in GTV* through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with SCAYLE Commerce Engine.
What to expect in the webinar:
- How influencer marketing tactics were used to broaden the global reach of ABOUT YOU
- How international markets were set up
- How ABOUT YOU’s marketplace strategy played out
- Incl. Q&A session with the co-founder & co-CEO of ABOUT YOU, Tarek Müller
*defined as gross transaction volume, i.e., before returns and cancellations as well as including VAT
