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Winning The Attention and Hearts of Gen Y&Z

Gen Y&Z are the top spenders in eCommerce. They’re the most relevant generations when it comes to growing your online business. Cracking their code is becoming more and more challenging, which is why retail companies need to find new ways to do so.

In our webinar, we share SCAYLE’s insights on how to not only reach the younger generations but to also keep them engaged and even loyal to your brand. Thanks to SCAYLE’s expertise, ABOUT YOU has managed to expand into over 26 European markets and establish themselves as one of the biggest online fashion and lifestyle stores in Europe.

Learn all about collaborating with opinion leaders like ABOUT YOU:

  • How to select the right opinion leaders, which formats are relevant for Gen Y&Z, and how to enable your chosen opinion leaders to create the best resonance with your target audience
  • How to create exclusive offerings, set up successful cooperations, and utilize social-first events to boost your brand experience
  • How to keep Gen Y&Z engaged with bold promotions, and how to choose the right touch points to keep them loyal to your brand

Catch up on this webinar to gain expert insights from:

Paul Skeldon, Editor – RetailX

Fabienne Grewe, Channel Lead Paid Social – SCAYLE

Birte Kipp, TeamLead Commerce Management – SCAYLE

ABOUT YOU digitizes the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. On the website and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 500,000 items from over 3,500 brands. With more than 45 million unique active users per month, ABOUT YOU is one of the largest fashion and lifestyle stores in Europe. It is currently active in 26 European markets. With SCAYLE, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The shares of ABOUT YOU are listed on the Frankfurt Stock Exchange.

SCAYLE is the B2B division of ABOUT YOU Holding SE and enables brands and retailers to build up an international D2C business with modern commerce technology. It unites a headless and API-first approach with customer-centric, composable features, and cloud-native convenience. Leading brands like Deichmann, s.Oliver, Fielmann, FC Bayern, Marc O’Polo, and DEPOT use SCAYLE to grow their businesses efficiently and sustainably. The SCAYLE Commerce Engine powers more than 100 online shops. The managing directors are Tarek Müller, Sebastian Betz, and Hannes Wiese.

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