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Vinted and Yodel expand partnership as demand for pre-loved fashion soars

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Yodel has announced it is expanding its partnership with online marketplace Vinted, in a multi-year agreement, as the carrier reports a 162% increase in Consumer to Consumer (C2C) volume.

The partnership will see Vinted’s current volumes delivered by Yodel increase, with the majority being delivered into over 6,000 Yodel serviced stores nationwide, via the carrier’s partnership with PayPoint’s Collect+ network.

The growth in volumes from Vinted follows a dramatic rise in popularity of selling and sourcing pre-loved fashion, with the company’s transaction numbers growing sevenfold in the UK over the last 18 months. This has been fueled by consumers moving away from fast fashion to make more sustainable choices and support them with additional income sources.

The trend towards online marketplaces has resulted in a surge in Yodel’s C2C parcel volumes through its Yodel Direct service, which has been supported by the company’s expanding Out of Home (OOH) proposition. The independent carrier has invested in its OOH technology, delivering a scalable logistics solution that allows the business to react as consumers’ demands for more convenient and greener delivery services have increased.

Vinted users can select either of Yodel’s Store to Store or Store to Door services. The services give sellers the option to drop off their parcel at their nearest store for their recipient to collect at theirs, or to deliver directly to their recipient’s address. As soon as their package has been dropped off in store, customers can live-track their orders via Yodel’s website or app.

Vytautas Atkocatis, vice president at Vinted Go, said: “We have seen huge growth in our marketplace in recent years as consumers become more environmentally conscious and are increasingly looking for additional sources of income.

“Our partnership with Yodel has already seen millions of pre-loved items delivered to their new homes and as we grow into 2024, we want to ensure we continue to provide the best possible selling and shopping experience for customers.

“Yodel’s range of flexible delivery options, tracking services and its vast Out of Home network has proven hugely effective at handling existing volumes and we look forward to working with them in this expanded capacity.”

Learn more about Vinted in a dedicated company profile in the RetailX Europe Fashion Sector 2023 report.

Download the report to discover how the platform became the largest secondhand fashion retailer in Europe.

The full report also unpacks how the European fashion sector has changed in the past year and where it may be heading as it embraces sustainability, social commerce, the metaverse, AI and ChatGPT.

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