From customer segmentation and personalisation, through email campaigns, on-site messaging and catalogues to mobile apps, Twitter and social media, marketing is at the heart of internet retailing innovation. It’s the main battleground for the customer’s attention and ultimately their cash. Marketing blends the inventive and new, with the necessity to do the basics exceptionally well, time and again. Which companies’ marketing activities inspire you?
“We’re looking for those moments of admiration, enjoyment and — frankly — envy,” says Ian Jindal, Internet Retailing’s editor-in-chief. “Those moments when we look at another retailer’s activities and wish we’d thought of that first, had implemented as well, or have an open regard for a difficult problem elegantly overcome.”
Our survey is open for a limited time, and we’d like YOU to participate.
Please take ten minutes to go to the survey form and pick the five online retailers who most impress you with their marketing. You can be as brief as you’d like, but we love detail. Feel free to wax lyrical, to tell us what they’ve done and why they inspire you — and to let us know if you think we’ve missed somebody off the list.
That’s it! Thanks in advance for sparing us your time. It’s your input that makes this more than ‘just another list’ — and, as with the previous dimensions covering ‘moments of brilliance and delight’, ‘customer experience’, ‘operations and IT’ and ‘merchandising’, you’ll be able to see the results both here on InternetRetailing.net and in-depth in Internet Retailing magazine.