Vouchercloud, the online and mobile discount voucher aggregator, is to start delivering location-targeted mobile ads to consumers following a deal with mobile ad sales agency 4th Screen Advertising. The partnership will see Vouchercloud add location-relevant ad formats – including interstitials and sponsorship packages – to its voucher apps and other voucher services for users who are out and about.
Reported as one of the hottest utility apps, the free Vouchercloud iPhone App enables users to download vouchers for restaurants, retailers, cinemas, days out and more. Promotions include two for one meal deals, a third off for cinema tickets for all screenings and buy one get one free and money off coupons, using innovative mobile advertising formats and techniques that use location based look ups to serve relevant ads based on the user’s request, making the most of GPS features on the device.
“We chose to work with 4th Screen because they understood the sensitivities of introducing mobile advertising into the App. Also, because of their industry knowledge and expertise, they implicitly understood our proposition, our business model and strategy, the market we’re appealing to and how the App works.
“The Mobile advertising channel is delivering great results for brands utilising the channel and we already know that money off coupons and promotions increase footfall and sales in retail outlets, cinemas, cafes and such. For us, it’s all about introducing ad formats that deliver a better user experience and that add value.”
Nearly half a million consumers have downloaded the vouchercloud app since its launch in February and downloads are continuing at a further 100,000 a month. The latest version of the app, uploaded this week, includes new sections offering loyalty schemes and personalised offers. Further announcements on partnerships with blue-chip brands are also expected shortly.
Mark Slade, MD, 4th Screen Advertising adds: “We have worked closely with vouchercloud over the past few months to define a unique mobile advertising proposition. The execution will involve using engaging formats like interstitial and sponsorship packages on the App, and individual sections of the App, rather than serve more traditional static banner ad formats.
“More and more brands are realising the reach and targeting capabilities mobile advertising offers, and understand it needs to be treated completely differently to the online environment. It is essential to select engaging formats that compliment the device and provide a reason for the consumer to engage. This is exactly the type of application that we’ve been waiting for as a media industry.”
