Waitrose has partnered with Uber Eats, offering customers grocery deliveries in as little as 20 minutes.
The offering will be rolled out to over 200 stores across the UK by the end of next month, following the supermarket reporting a 40% rise in on-demand grocery compared to last year.
Currently, the scheme has launched in five initial London locations including John Barnes in Finchley Road, West Hampstead, Clerkenwell, St Katharine Docks and Greenwich, offering customers to search and order from a range of thousands of products using Uber’s advanced technology.
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“We want more and more people to enjoy the quality and taste of Waitrose products as and when they want it,” Waitrose executive director James Bailey said.
“On-demand grocery shopping continues to grow in popularity with our customers and partnering with Uber Eats means we have even more flexibility to be there for them whenever they need us.”
Uber Eats UK head of commerce Alex Troughton said: “We are delighted that Waitrose is joining the Uber Eats platform across the UK from today.
“Our partnership is the ultimate in modern-day food shopping, combining the benefits of technology, convenience and speed with premium quality and huge product choice. It is the latest step in Uber Eats’ mission to help customers get anything they want, in a matter of minutes, at the touch of a button.”
The new venture builds on Waitrose’s current partnership with Deliveroo. Uber Eats currently partners with several supermarkets including Sainsbury’s, Asda, Co-op, Iceland and Morrisons.
Earlier this year, Deliveroo revealed that On-demand grocery deliveries accounted for 11% of its revenues in the first half of its financial year, up from 9% a year earlier.
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Deliveroo features in the RetailX 2022 DeliveryX UK Top500 report, which rank the best 500 retailers and brands by their approach to operation and logistics.