Waitrose has launched a specialist pet website.
Waitrosepet.com, launched in partnership with online retailer Monster Pet Supplies, features more than 9,000 brands including more than 60 own-brand lines, for cats, dogs, birds and fish. It will expand to cover products for reptiles and horses in 2015, with content including expert advice and product information on specialist pet foods. The site includes repeat delivery functionality through a waitrosepet.com repeat ordering service.
Robert McCarthy, head of Waitrose Direct Services, said: “We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers. WaitrosePet provides our customers, 45% of whom are pet owners, with a convenient one-stop-shop for pets of all ages and breeds, whether they are looking for specialist food for a feline friend or a Christmas treat for man’s best friend.”
