Watch: Orlebar Brown’s digital transformation

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Customer expectations can evolve as swiftly as the seasons. Brands that keep pace are those that prioritize adaptability, embrace innovation, and place the customer at the heart of every decision.

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Orlebar Brown, the globally renowned luxury resortwear brand, is one of these pace setters, who recently embarked on a transformative journey to redefine its digital ecosystem using a customer-first approach leveraging Shopify.

Digital transformation isn’t just about upgrading technology – it’s about rethinking how technology can best serve both customers and businesses.

Tryzens Global has partnered with Orlebar Brown for over five years, helping them elevate their omnichannel experience using the technology that best fits them.

Read more and watch the video here.

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GLOBAL HOMEWARE 2025

Inside we investigate how a sector once heavily reliant on bricks-and-mortar stores has transformed into a multichannel market.