Close this search box.

WEBINAR OVERVIEW The data plumbers helping retailers drive loyalty

In a recent InternetRetailing webinar, The data plumbers helping retailers drive loyalty, we heard from Ellie Devey-Robson, head of customer success at Fidel on fresh approaches to capturing and using customer data effectively. 

Here’s a bulletpoint overview of the event. 

The data you need to build better customer experiences

  • The three kinds of loyalty: behavioural, rational and emotional.
  • The importance of emotional connection in customer loyalty.
  • Using data to build customer experiences “to engage and delight your customers”.
  • Finding out how and where your customers spend.
  • The three things data sets need to tell you: how customers spend, where, when and how much, real-time understanding of behaviour.

What data plumbers are and the differences between them 

  • APIs as data plumbers.
  • How they’re used in FinTech, and how to apply that to loyalty.
  • Ways of using APIs to get data: account-linking and card-linking and differences between the two.
  • Advantages of card-linking, and the data that it gives.
  • How tokenisation of card data removes the compliance burden.

How customers really feel about sharing their data

  • 44% will stop spending with a brand after a data incident.
  • But many will be comfortable sharing data as long as they see the value. 
  • Shoppers already used to using their card number in payment platforms such as Apple Pay. 
  • Differences in attitude to sharing card data and account data.

How to capture customer data without adding friction

  • How card linking works (with video example) 
  • What data do retailers gain?
  • Case study facts and figures

The webinar closed with a summary of key learnings and a Q&A. To watch the webinar in full and see the slides, again, click here, and to explore our previous webinars visit InternetRetailing’s webinar page.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on