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Weird Fish cuts order processing time in half


UK clothing brand Weird Fish has halved its order processing and dispatch time after implementing a cloud-based shipping solution from NetDespatch.
The NetDespatch parcel data management platform connects Weird Fish’s order management system – Select Commerce from Webselect – with its parcel delivery network, Royal Mail.

Cheltenham-based Weird Fish has been manufacturing clothing for 22 years, operating as a wholesaler for the first six years before opening its own stores. In addition to its own ecommerce website, it also sells via Amazon and eBay, and ships around 50,000 consignments per year to destinations all over the world.

The NetDespatch system has totally automated the order fulfilment procedure for Weird Fish, processing orders automatically through secure servers, producing the correct 2D barcoded tracked shipping labels and notifying Royal Mail that parcels are ready for collection.

The NetDespatch solution was implemented in November 2014, coinciding with the launch of Weird Fish’s new website. Around 39% of the company’s sales now take place online, with ecommerce sales increasing by 45% in the first four months of 2015.

“Implementation of NetDespatch was easy and there were no issues at all,” said James Lloyd, Ecommerce Manager at Weird Fish. “The system didn’t miss a beat, even on Black Friday, and easily managed the record sales we had last year. Our dispatch time is now half what it used to be.”

NetDespatch is retained by postal and parcel carriers to provide innovative shipping solutions for their customers through an easy to use secure web-based platform that automates the connection between order processing, dispatch and delivery, even if the orders are received in one location and dispatched from another. There are no costs involved for installation, training or support, and the system is available instantly online.

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