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What Amazon and Jeremy Clarkson says about the evolution of online-only retailers

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There’ll be something of a milestone this year, predicts Mintel, as pureplays overtake multichannel retailers in terms of sheer cash spent online. Clearly, multichannel retailers will still continue to sell more across all their channels, since most sales are made through stores but here at Internet Retailing we think this news is significant because of what it says about brands. Retailers that only trade online are now as much household names as those that are visible on our high streets. That’s only likely to continue, as illustrated aptly by Amazon’s recent move to show Jeremy Clarkson’s new motoring show on Amazon Prime. The show will entice fans to sign up with the subscription service, making it more likely that they’ll then do their shopping with the site. It’s a long way from the BBC, and yet it highlights the continuous change in the way we shop.

In today’s Internet Retailing newsletter we also cover Dixons Carphone and how it’s using mobile devices to ‘staggeringly’ shorten the sales process, and we also show how shopping centre operator Intu is using digital to bring more shoppers to its centre.

We report the latest figures from Pets at Home and Bonmarché, and the latest news on the Internet Retailing Awards 2015.

Today’s guest comment comes from Craig Sears-Black of Manhattan Associates, who considers how retailers can best extend their supply chain to the store.

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Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Awards

The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.

The Internet Retailing Conference

This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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