More and more companies recognise that the more they experiment, the faster they grow.
Experimentation is integral to the growth and success of brands like Airbnb, Booking.com and Facebook. However for many organisations, it’s challenging to grow a culture of experimentation.
Whether it’s a lack of executive buy-in or limited resource – they’re struggling to leverage the same value that experimentation-first organisations benefit from.
In this webinar, Stephen Pavlovich, Founder & CEO at Conversion and Hazjier Pourkhalkhali, Global Director, Strategy & Value at Optimizely, will explore how companies are killing their culture of experimentation – and what you can do about it.