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Whitepapers

Delving into the more niche areas of successful mutlichannel retailing operations
Bridging the imagination gap : how augmented reality can boot sales

Bridging the imagination gap : how augmented reality can boot sales

Whitepapers26 Oct 2018
Report in Full
CustomerOnlineProductRetailer
From ‘Customer Lifecycle’ to "Customer’s Life": Changing perspectives in customer focus

From ‘Customer Lifecycle’ to "Customer’s Life": Changing perspectives in customer focus

Whitepapers28 Sep 2018
Report in Full
Customer
Making Customer Experience a reality

Making Customer Experience a reality

Whitepapers26 Sep 2018
In today’s highly competitive and volatile retail environment what it is to be a retailer is changing. Online and in-store, consumers want an experience.
Report in Full
CustomerOnlineRetailerTechnology
Towards Instant Returns: Matching the Inbound Experience to the Outbound to Increase Profitability

Towards Instant Returns: Matching the Inbound Experience to the Outbound to Increase Profitability

Whitepapers28 Aug 2018
Returns are a constant headache for retailers. As retailers increase choice and convenience for customers in the battle to sell as many goods as possible and stop the customer going elsewhere returns are inevitable – but at what price?
Report in Full
DeliveryOperations and Logistics
Customer-Centric Commerce

Customer-Centric Commerce

Whitepapers09 Aug 2018
The extreme alliance between marketing and technology in one business is not just an isolated peculiarity specific to Amazon - it reflects a paradigm shift in what it means to be a retailer, where the marrying of marketing and technology is necessary to meet the growing needs and demands of the consumer.
Report in Full
Customer
The 'Wow' and the 'How'

The 'Wow' and the 'How'

Whitepapers09 Aug 2018
Multichannel retailers create ‘wow’ moments to engage with and sell to consumers. As previous certainties are shaken by cyclical and epochal change, the search for ‘how’ to deliver on the promises is top of mind. Whatever our position in the shifting landscape, we share one imperative: to act wisely at pace. We consider our options to decrease the latency between idea and gaining advantage.
Report in Full
CustomerRetailer
Secondary Markets – A Commercial Introduction to Life After The Return

Secondary Markets – A Commercial Introduction to Life After The Return

Whitepapers20 Jul 2018
Returns are a growing problem for retailers. Coping with the volume, processing and cost of returns is a significant challenge for retailers who would rather concentrate on selling goods than taking them back.
Report in Full
BrandsRetailerSelling

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