Returns are a constant headache for retailers. As retailers increase choice and convenience for customers in the battle to sell as many goods as
possible and stop the customer going elsewhere returns are inevitable – but at what price?
The extreme alliance between marketing and technology in one business is not just an isolated peculiarity specific to Amazon - it reflects a paradigm shift in what it means to be a retailer, where the marrying of marketing and technology is necessary to meet the growing needs and demands of the consumer.
Multichannel retailers create ‘wow’ moments to engage with and sell to consumers. As previous certainties are shaken by cyclical and epochal change, the search for ‘how’ to deliver on the promises is top of mind. Whatever our position in the shifting landscape, we share one imperative: to act wisely at pace. We consider our options to decrease the latency between idea and gaining advantage.
Returns are a growing problem for retailers. Coping with the volume, processing and cost of returns is a significant challenge for retailers who would rather concentrate on selling goods than taking them back.
AI is a buzzword that, after 20 years of ‘dot com’ and ‘digital transformation’, seems to be just a continuation of the progress of Big Data, algorithmic capabilities and processing power. But what does it truly mean?
Conversational marketing has been viewed as transactions generated from messaging and over the telephone, but in today’s multichannel world, conversational marketing is starting to morph from the specifics of an actual conversation into two-way, real-time interactions between brands and consumers using a multitude of different tools.