AI is a buzzword that, after 20 years of ‘dot com’ and ‘digital transformation’, seems to be just a continuation of the progress of Big Data, algorithmic capabilities and processing power. But what does it truly mean?

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Data Marketing

The Human Touch: Unlocking the power of conversational marketing

Whitepapers11 Jun 2018

Conversational marketing has been viewed as transactions generated from messaging and over the telephone, but in today’s multichannel world, conversational marketing is starting to morph from the specifics of an actual conversation into two-way, real-time interactions between brands and consumers using a multitude of different tools.

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Marketing

Fit for purpose: The apparel fit trends report for eCommerce

Whitepapers07 Jun 2018

As customers look to buy more and more of their clothing online, the onus is on retailers to provide as much information as possible about size and fit to ensure they are not disappointed.

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Ecommerce

Digital Store: The Customer Experience

Whitepapers16 May 2018

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Customer The Customer

His Master's Voice: Understanding and unlocking the potential of voice commerce

Whitepapers10 May 2018

Voice-activated devices are now increasingly part of many people’s every day internet experience and therefore are starting to have a huge impact on retail, in particular ecommerce.

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Delivery Ecommerce People

Optimising the store estate for omnichannel retailing

Whitepapers27 Mar 2018

Omnichannel capabilities are a necessary factor for retailers selling online as well as operating on high streets.

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Customer Online Physical Store Selling

Going native: How and why native advertising is the future for marketers in 2018 and beyond

Whitepapers20 Mar 2018

Customers are more demanding. They expect a seamless experience across multiple channels and are resistant to established, intrusive advertising formats.

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Brands