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Whitepapers

Delving into the more niche areas of successful mutlichannel retailing operations

Towards Instant Returns: Matching the Inbound Experience to the Outbound to Increase Profitability

Whitepapers28 Aug 2018

Returns are a constant headache for retailers. As retailers increase choice and convenience for customers in the battle to sell as many goods as possible and stop the customer going elsewhere returns are inevitable – but at what price?

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Delivery Operations and Logistics

Customer-Centric Commerce

Whitepapers09 Aug 2018

The extreme alliance between marketing and technology in one business is not just an isolated peculiarity specific to Amazon - it reflects a paradigm shift in what it means to be a retailer, where the marrying of marketing and technology is necessary to meet the growing needs and demands of the consumer.

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Customer

The 'Wow' and the 'How'

Whitepapers09 Aug 2018

Multichannel retailers create ‘wow’ moments to engage with and sell to consumers. As previous certainties are shaken by cyclical and epochal change, the search for ‘how’ to deliver on the promises is top of mind. Whatever our position in the shifting landscape, we share one imperative: to act wisely at pace. We consider our options to decrease the latency between idea and gaining advantage.

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Customer Retailer

Secondary Markets – A Commercial Introduction to Life After The Return

Whitepapers20 Jul 2018

Returns are a growing problem for retailers. Coping with the volume, processing and cost of returns is a significant challenge for retailers who would rather concentrate on selling goods than taking them back.

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Brands Retailer Selling

The AI-Enabled Marketer: Man and machine marketing in perfect harmony

Whitepapers28 Jun 2018

AI is a buzzword that, after 20 years of ‘dot com’ and ‘digital transformation’, seems to be just a continuation of the progress of Big Data, algorithmic capabilities and processing power. But what does it truly mean?

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Data Marketing

The Human Touch: Unlocking the power of conversational marketing

Whitepapers11 Jun 2018

Conversational marketing has been viewed as transactions generated from messaging and over the telephone, but in today’s multichannel world, conversational marketing is starting to morph from the specifics of an actual conversation into two-way, real-time interactions between brands and consumers using a multitude of different tools.

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Marketing

Fit for purpose: The apparel fit trends report for eCommerce

Whitepapers07 Jun 2018

As customers look to buy more and more of their clothing online, the onus is on retailers to provide as much information as possible about size and fit to ensure they are not disappointed.

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Ecommerce