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Whitepapers

Delving into the more niche areas of successful mutlichannel retailing operations.
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Permission and the relationship economy

Permission and the relationship economy

Whitepapers12 May 2020
In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.
Report in Full
CustomerDataMarketingPeopleProductRetailerTechnologyThe Customer
Protecting personal data while enhancing customer engagement

Protecting personal data while enhancing customer engagement

Whitepapers20 Apr 2020
We look at how retailers and brands need to carefully manage personal identifiable information while also delivering the frictionless loyalty programme experience their customers expect.
Report in Full
Data
Strategies for growth

Strategies for growth

Whitepapers09 Mar 2020
This eBook leads you through the steps you will need to follow to develop an overseas expansion plan, as well as offering sound tips and hints from those that have actually done it. 
Report in Full
MarketingOnlineResearchViews
Why all customers are influencers

Why all customers are influencers

Whitepapers05 Mar 2020
We explore in greater depth the current state of digital marketing and examine the power of referral marketing for conveying a message that the customer truly believes.
Report in Full
CustomerInterviewsMarketingThe Customer
Sustainability: After the buy button, 2020

Sustainability: After the buy button, 2020

Whitepapers03 Feb 2020
An eDelivery Deep Dive into sustainability choices from the moment of purchase to the end of product life
Report in Full
DeliveryEuropeFocusOnlineProductUK
Lights, Camera, Action

Lights, Camera, Action

Whitepapers13 Jan 2020
How to create, distribute and manage video content to drive ecommerce at scale and across channels
Report in Full
BrandsCustomerEcommerceFocusMarketingPeopleProductWebinars
Air traffic control in carrier management

Air traffic control in carrier management

Whitepapers02 Dec 2019
How in-flight parcel shipping systems deliver on your customer promises while increasing financial and operational control
Report in Full
CustomerDataDeliveryEcommerce

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