How is AI changing the role of the marketer?
In this whitepaper, produced in partnership with Emarsys, we explore what AI is and how specifically it can work with marketing to create the levels of personlisation and customer experience that customers now demand.
Some key findings from our research:
- 36% of retailers say that trying to deliver personalised interactions to customers is their greatest challenge as a marketer
- 38% of retailers believe marketers are not ready for AIM
- The biggest perceived hurdle to AI marketing implementation is considered to be lack of understanding (34%)
- The majority of those quizzed about AIM (56%) see the ROI on such projects as acceptable, with a third rating it ’high’
, and through carefully-evaluated legitimate interest.