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ICLP Whitepaper: Loyalty – A new kind of reward

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ICLP Whitepaper: Loyalty – A new kind of reward
ICLP Whitepaper: Loyalty – A new kind of reward

In this whitepaper we will be answering the above questions using our research from surveys, case studies and careful analysis, covering the following key areas.

  • How loyalty is alive and kicking
  • Why the choice of card/app/digital has to be tailored - don’t simply assume that digital is best
  • The way events and experiences are key to unlocking the true value of loyalty schemes
  • Why simple benefits – such as free tea or coffee – can be a huge tempter for customers
  • Considering the role of gamification as an alternative to traditional discount
  • The way you can create and breed loyalty without a traditional programme
  • How creating tiers within your loyalty scheme helps you reward your most valuable customers

 

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