ICLP Whitepaper: Loyalty – A new kind of reward
In this whitepaper we will be answering the above questions using our research from surveys, case studies and careful analysis, covering the following key areas.
- How loyalty is alive and kicking
- Why the choice of card/app/digital has to be tailored - don’t simply assume that digital is best
- The way events and experiences are key to unlocking the true value of loyalty schemes
- Why simple benefits – such as free tea or coffee – can be a huge tempter for customers
- Considering the role of gamification as an alternative to traditional discount
- The way you can create and breed loyalty without a traditional programme
- How creating tiers within your loyalty scheme helps you reward your most valuable customers
, and through carefully-evaluated legitimate interest.