With changes in shopper habits accelerated by the coronavirus pandemic, retailers need to look at how to best serve these changing needs – this has put progressive web apps (PWAs) back on the agenda.
First mooted by Steve Jobs in 2009 and picked up and developed as a concept by Google, they have seen some early-days interest. While native mobile apps have offered a rich experience for users, not everyone has 5G and a $1000 smartphone. Likewise, shoppers transferring their retail journey on multiple devices and platforms expect more coherence.
This is where PWAs come into their own.
Download this eBook to get a post-pandemic primer for retailers as to:
Just what PWAs are
What they can do
Why they are important
How to deploy them on a practical level
Drawing on the expert input of Google, Adobe and JH, the eBook looks at how to make them happen, as well as exploring how WorkwearExpress has successfully deployed PWAs and what impact it has had on its business.