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You are in: > Home > Research > Whitepapers

Social marketing: The rise of earned content

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Transforming ecommerce and retail marketing

In this whitepaper, produced in partnership with Olapic, we look into the options and opportunities for retail brands to create and deploy an earned content strategy, as well as outlining how to curate such content, analyse the results and keep refining the process as consumer taste and habits change.

Some key findings from our research:

  • 30% of retailers don’t understand earned content and it’s importance as a component of multichannel retail
  • 82% say the responsibility for earned content lies within marketing
  • 58% of retailers are taking part by resharing on social media
  • 44% believe earned content resonates well with consumers

Featuring case studies from high-end retailers All Saints, Pepe Jeans, and Wool and the Gang

 

When you download this, we may share your data with Olapic in line with our Privacy Policy, and through carefully-evaluated legitimate interest.
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