Since the Covid-19 pandemic swept across the globe, retail customers have flocked towards online shopping. Although this surge in demand has been favourable in many sectors, there are still plenty of retailers that have been unable to take full advantage of this trend.
From the challenges of distributing standardised sized items to customers across the globe, through to creating an accurate size chart online - size and fit is a complex, on-going issue for retailers and brands.
There is an abundance of ingredients that go into making the perfect shopping experience - for both the retailer and the customer. Not only does the retailer need to know where the consumer is in the buying process, but also the context and intent of their purchase.
Marketplaces have quickly become an essential part of the online retail mix for both consumers and merchants across Europe. The coronavirus pandemic of 2020 has driven many shoppers online, many for the first time, which has only thrown fuel on the fire of marketplace expansion.
Overcoming the challenges that have hampered adoption. Case studies from French retail giant Auchan, direct-to-consumer car care brand Autoglym, Nordic sports supplier Active Brands and parental support network Mumsnet.