The disruptions caused by Covid-19 have produced clear winners and losers. The bestperforming retailers have been able to maintain high standards of delivery accuracy and service while also adapting quickly to change.
The white paper includes deep-dive analysis into some of the localisation strategies pursued by three leading international retailers – Pull&Bear, L’Occitane and H&M
Includes the stories of five retailers – Seasalt, Country Range, Madison, Outdoor Toys and Poundshop – to give insight into different company types and verticals.
In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.
We explore in greater depth the current state of digital marketing and examine the power of referral marketing for conveying a message that the customer truly believes.