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Whittard opts for personalisation as it looks to boost customer experience

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Whitard of Chelsea is using personalisation in a bid to improve the customer experience for visitors to its website.

The tea, coffee and hot chocolate retailer is using technology from personalisation provider Peerius to serve customers relevant content and product suggestions throughout their journey on the website. It is now live with the first phase of the website personalisation project, which when complete will see it using product recommendations, personalised email campaigns and dynamically targeted website content.

Lisa Evans, web development and content manager at Whittard, said the technology would “enable us to tap into our users’ individual preferences and provide them with the best experience possible through relevant, engaging content.”

Roger Brown, chief executive of Peerius, said: “Peerius and Whittard share the same vision of putting the customer at the heart of the shopping experience. We are extremely excited about this partnership and will work together closely to deliver the best results.”

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