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Who Gives A Crap rolls out clean deliveries

Image © Packfleet

Toilet paper subscription company Who Gives A Crap is partnering with all-electric courier Packfleet to provide carbon-neutral deliveries to London loos.

Who Gives a Crap makes its toilet paper from bamboo and recycled paper, and donates 50% of profits to help build toilets for those in need. Now thousands of the rolls will arrive on doorsteps of the capital in clean vehicles.

Every order within the M25 will be delivered by Packfleet, and London-based customers will get free delivery with orders that exceed £20.

Aided by Packfleet’s live map tracking, Who Gives a Crap’s London customers can follow every step of their bog roll’s journey – even gaining the option to change the time their parcel arrives and the address it is delivered to on delivery day. 

The courier’s success rates mean that Who Gives a Crap customers don’t need to worry about getting caught short. Packfleet’s delivery failure rate of only 0.07% is 10x less than leading traditional couriers – reducing waste and the volume of resource-intensive redeliveries.

The two B Corp certified brands stressed they put sustainability at the forefront of their operations.

Emily Kraftman, managing director UK & Europe at Who Gives A Crap, explained: “We’re delighted to be partnering with Packfleet, a company who really shares our values for sustainability and mission-led business, as well as our relentless focus on customer service. 

“Delighting our customers is a really central part to the Who Gives A Crap brand, and we’re excited to be working with Packfleet to deliver that at every last touchpoint.

Discover more about sustainable subscription services at a dedicated one-day conference from RetailX Events. The second edition of the groundbreaking conference, SubscriptionX is set to continue its exploration of the latest and greatest in digitally-driven DTC subscription models.

This is part of the Spring Festival, which will also look at consumers, digital channels and sustainability.

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