In today’s Internet Retailing newsletter we report on innovations and strategies from leading UK retailers from Hungryhouse, as it launches new beacon technology, to Jimmy Choo, reporting on six months of social media and replatforming, and Saltrock, as it launches a new website to support it in a strategy of international expansion.
Continuous innovation is a must in a retail environment that is changing so quickly. Today, for example, we report on new IMRG figures that show how the way we shop online continues to evolve: while m-commerce sales may be plateauing, for the moment, some 60% of web traffic to retail sites is now from a mobile device. And we take the long view in an IRC 2015 interview with Ian Jindal of InternetRetailing, who considers how the industry has changed over the decade that the conference has been running.
Our guest comment today comes from Guy Podjarny, CTO web experience at Akamai Technologies, who shares his top five tips for ensuring responsive web design really works.
Our next upcoming webinar is with Quantcast, and features Matchesfashion.com in a discussion of the evolving online retail environment and retail techniques that can help. Hedwig Vollers, senior client strategist at Quantcast and Damien Clothier, head of acquisition at Matchesfashion.com will join us for Real-time retailing: making the most of online retail tactics at 2pm on September 10. Find out more by visiting the Quantcast webinar page here.
We’ll be looking ahead to Black Friday in a webinar to be held with Bronto this September. Kestrel Lemen will be with us to advise retailers and marketers on planning ecommerce marketing plans ahead of the Christmas 2015 shopping season. Black Friday is coming: will you be ready? is on September 15 at 2pm. Visit the Bronto webinar page for more information and to register for the free-to-attend event.
A week later, we’ll be with dotmailer for a webinar considering ways of engaging B2B customers. Skip Fidura, client services director at dotmailer, will be with us to discuss how to use email to market to this group of buyers in The role of multichannel in B2B ecommerce. The webinar is at 2pm on September 22. Visit the dotmailer webinar page to find out more and to register for free.
Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.
The Internet Retailing Awards
The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.
The Internet Retailing Conference
This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at Farfetch.com and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.
Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.