We’re less than a month away from Black Friday so in today’s InternetRetailing newsletter, we’ve rounded up all the latest Christmas news, trends and predictions in our rolling report on peak season shopping 2015. Today’s updates include IMRG’s finding that shoppers are pretty evenly split on Black Friday and similar discount days: 30% don’t like or hate it, while 31% like or love it. Retailers will no doubt be catering for the enthusiasts in their planning, while hoping not to overwhelm those who hate it.
Today we also report on new figures that show why easy and convenient deliveries are just so important for retailers hoping to avoid abandoned carts, while we have the latest from IRUK500 retailers Next, Pets at Home and Jack Wills. Today’s guest comment comes from Akif Khan of Bitnet, who considers why online retailers can’t afford to ignore Bitcoin.
In our next webinar, we’re joined by etailer Björn Borg as well as Bronto and Vaimo for an in-depth conversation on how to use data to best target your customers and keep them coming back. Björn Borg Unleashes the Power of Data to Engage Customers will be at 1pm on November 10. Visit the Bronto webinar page to find out more, and to register for the free webinar.
Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.
Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.