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WWF launches the first mobile network to raise money for conservation and the environment

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WWF, in partnership with UK mobile operator, Digital Spring Mobile, has launched the first UK mobile network designed to generate funds to protect wildlife and the environment. WWF Wildlife Mobile is operated by UK mobile virtual network operator, Digital Spring Mobile delivering 99.7% UK wide coverage on the Vodafone Network.

The new service from WWF targets the large UK audience of environmentally aware consumers, promising ‘every conversation helps conservation’ with 10% of the net revenue from all call, text and data usage on the service going directly to WWF UK to help its global conservation work.

Customers of WWF Wildlife Mobile do not have to compromise on price. The service offers customers cheaper standard rates than the major networks as well as packages of voice, text and data that make it one of the best value SIM-only offerings on the market. The roll out of Post Pay monthly tariffs is planned for later in the year.

WWF’s Communications and Fundraising Director, Tobin Aldrich tells us: “Most people use a mobile phone; by using WWF Wildlife Mobile customers can save money on their mobile bill whilst generating funds for WWF to help safeguard the natural world – it’s a perfect win-win.”

In addition to an unrestricted revenue stream this service will yield a raft of additional benefits to WWF. “Innovation in mobile fundraising is key. Not only does WWF Wildlife Mobile give us an unrestricted revenue stream, it also provides us with a compelling new channel through which to communicate with both existing and potentially new supporters,” says Aldrich.

WWF Wildlife Mobile is operated by UK MVNO, Digital Spring Mobile, which manages all aspects of the new service in partnership with WWF.

“The Mobile market is worth over £15 billion per annum and we’ve seen a significant increase in the demand for products and services that deliver genuine social or environmental benefits,” explains Digital Spring Mobile Co-founder, Robert Jolliffe. “Now is the perfect time for charities to tap into this market and we’re absolutely delighted to be working with such an innovative organisation as WWF. The power of the brand and its resonance to ethical consumers makes WWF Wildlife Mobile an exceptional fund raising proposition.”

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