Zalando is delivering parcels for Adidas’s ecommerce site in Paris as it trials the new multi-channel offering of its Zalando Fulfilment Services (ZFS) arm.
Orders from adidas.fr in the city are fulfilled from Zalando’s logistics centre in Moissy-Cramavel. The service will provide a two-hour delivery window on the same or following evening, with packages delivered in an unbranded box.
The test has been running from the beginning of this month and is set to run for six months to a year, after which both companies will evaluate the results.
Until now, Zalando has offered fulfilment services for brands that sell on its site. However, the pilot explores the new feature of ZFS, in which it will fulfil orders for other channels such as partners’ own ecommerce sites.
Jan Bartels, SVP of customer fulfilment, said: “The test is an important step within our platform strategy. We are very happy that we are once more joining forces with our long-term partner, adidas, to test an exciting approach where we create synergies for the benefit of our customers.
“adidas customers benefit from faster delivery, and Zalando customers benefit because the pilot allows us to extend Zalando’s same-day delivery areas.”
Bartels said Zalando planned to test the multi-channel approach with brands that already store parts of their assortment with it.
Alexandra Morton, SVP of supply chain management Europe at adidas, said: “As a sports company, we know that speed wins. Today our target group, the Creators, live in a constantly changing world, which shapes their behaviour and expectations. This is where the pilot comes in, where adidas customers in the strategically important city of Paris benefit from faster delivery.
“The pilot project shows what distinguishes our long-standing and successful partnership. adidas and Zalando share a passion for experimentation and innovation. This gives us the opportunity to try new things continuously. We are excited to see how our customers take up this offer.”
