Online fashion retailer Zalando has unveiled plans to pilot a virtual fitting room experience across all its 25 markets.
In a dedicated campaign environment, millions of customers can create a 3D avatar by inputting their height, weight and gender, in a bid to try on a selected range of jeans from different brands.
Customers are able to see how different sizes fit them, with a heat map indicating where the item sits tight or loose on the avatar they created.
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“Our goal with these pilot campaigns is to learn and understand how customers engage with this new technology so that we can develop a seamless scalable solution for the future,” Zalando vice president of Size and Fit, Stacia Carr said.
“We already see that the customer engagement with those campaigns increases and, in fact, around half of the customers try more than one size on the avatar”
“We want to support the industry as it continues to adopt and leverage 3D digital design software and workflows to produce fashion. These processes generate digital assets necessary to scale a virtual try-on experience.”
The move follows Zalando’s successful campaigns in partnership with Puma and its private label Anna Field, where more than 30.000 customers tried the innovative technology.
The news comes as Zalando announced it is to launch a new tool, powered by ChatGPT, to enhance the experience of shopping for fashion online and help navigate through its app and web platforms.
Image credit: Zalando
