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Zapparel launches augmented reality clothing

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A range of t-shirts that its makers believe is the world’s first line of augmented reality clothing is set to go on sale online later this year.

Technology company Zappar has teamed up with Hybrid Apparel to launch an initial range of 20 t-shirts, unveiled at this week’s Magic International Fashion Expo in Las Vegas. The range will go on sale from December, available online through Zapparel’s own website as well as other retailers.

Viewers of the t-shirts can see the design moving by downloading the Zappar app and viewing the t-shirt through their Apple or Android smartphone or tablet device.

Jarrod and Gavin Dogan, owners of Hybrid Apparel, said: “We are delighted to be involved with Zappar in this ground-breaking new venture. The concept of bringing our clothing range to life with Zappar’s pioneering technology is so exciting, and introduces a whole new dimension to the fashion industry.”

Caspar Thykier, managing director for Zappar, said: “We are thrilled to be working with Hybrid Apparel and furthering the Zappar brand into new realms of possibility. By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”

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