Zara has released its latest sustainable collection, which has the look and feel of silk with fibres derived from 50% recycled textile waste, as it continues its partnership with fashion technology company Circ.
Zara and Circ’s first collection, launched in April 2023, marked the use of garments made with recycled polyester and lyocell.
This latest collection features four pieces, each made from fabric using only 100% Circ Lyocell . The Zara team designed the garments to showcase clean, minimalist silhouettes, with a natural look and feel.
Breaking down blends of polyester and cotton – referred to as “polycotton” – was once a roadblock to creating recycled raw materials to make new garments. Circ’s recycling technology provides a solution, as the only in-market platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibres.
The challenge now is scaling up these technologies to accelerate circularity across the entire fashion industry, which will require industry-wide collaboration and investment. Partnerships like Zara and Circ’s ongoing collaboration marks another step forward in driving the scalability of sustainable solutions for the fashion industry.
“For us, success is when circularity is the default, with no compromise on quality or design,” said Peter Majeranowski, CEO of Circ.
“Our latest collection with Zara builds on our goal of creating a model for widespread adoption of sustainable materials. This partnership also reinforces the long-term potential of Circ and Inditex to work together to improve product circularity for the fashion industry, while demonstrating Circ’s product quality.”
Learn more about Zara’s clear focus on sustainability in the RetailX UK Fashion 2024 report.
The Zara profile is one of six in the report, which also looks at how second-hand clothing is a major market in the UK – with 41% of consumers having bought pre-loved clothing in the last year.
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