US Uber users can now buy Coca-Cola snacks and drinks from their smartphones as car-commerce accelerates

Uber users in the US can now buy snacks and soft drinks for their ride following a deal between fledgling car-commerce company Cargo and the mighty Coca-Cola Company. Cargo is the leading – possibly only – provider of in-car goods and services for “the rideshare economy”. With access to Uber’s API, Cargo’s (more…)

The personalisation mismatch: shoppers want customisation and service but brands offering discounts

Marketers still aren’t getting personalisation right – with most not matching what they do with the personalisation consumers want and most not delivering the level of customer service they crave, new research has revealed. According to Epsilon’s new report The Power of me: The impact of personalisation on marketing performance, there (more…)

Lovehoney adopts personalised messaging to help customers ‘feel normal’ with first purchases

Lovehoney uses monetate to personalise messaging

Lovehoney, the UK’s most popular online retailer for lingerie and adult gifts, has  improved customer experiences for both new visitors and long-term loyalists by personalising messaging and upping conversion rates. By implementing Monetate, a leading personalisation solution and using its LeanConvert, a customer experience optimisation consultancy, Lovehoney has enhanced its capacity to (more…)

“Ok Google, book my FlixBus ticket to…”: German bus company teams up with Google Assistant

You wait for ages and then… well, one artificial intelligence-based bus ticket booking system turns up. German coach company FlixBus has become the first coach operator in the world to integrate with Google Assistant – beginning today, travellers can find FlixBus routes and book their tickets with voice control. With Google (more…)

Mobile ads powered by location and hobbies drive double the consumer engagement, study finds

Consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. So finds research undertaken by Verve, the location based mobile marketing platform, which also suggests that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with (more…)