As retailers prepare for one of the busiest weekends of the year around Black Friday, experts predict this year is set to be the busiest on record – and mobile marketing is set to come into its own in driving these record sales.
In the wake of Amazon’s augmented reality launch, Scott Lester, Chairman, EyeKandy, assesses the lay of the AR land and examines how the technology can be made accessible and affordable for all.
This ‘Peak Week’, mobile is going to being playing two key roles: firstly, it is set to be the battle ground for overseas shoppers – especially from China – looking to buy UK, European and US goods; and secondly, mobile will be changing the face of the store. Online sales on mobile (more…)
Peak week 2017 is going to show B2C retailers just how vital mobile is, with some 60-plus per cent of retail related searches in November and December coming from mobile.
Chinese retailer AliExpress is climbing rapidly in the app stores, poised to make its mark on mobile shopping during the week of Black Friday 2017.
A growing number of formerly ‘pure-play’ online retailers are taking physical stores as the rate of internet sales growth looks set to slow during the next few years.
81% of UK consumers see the physical store as vital to the shopping experience and 70% say they enjoy the full experience of going into stores to browse, see what’s new and buy what they like. 30% are “showroomers” using retail stores to try goods out before they buy online.
As the recently launched iPhone X makes mobile payments even easier with Face ID, MoneySuperMarket reveals that a quarter (23%) of Generation Z predicts physical cards will soon be obsolete as mobile payments reign supreme.
Build-A-Bear Workshop, is to ‘reimagine the digital experience’, with a new online and mobile website that aims to bring the in-store experience – of choosing the husk of a bear, stuffing it and then sewing it up – to a range of devices, so kids can do it all at home.
With the trend towards Artificial Intelligence (AI) advancing, there is a sense of confusion surrounding business leaders about how it is being used and how to take advantage of its potential. Independent research from SAS, a leader in analytics, has revealed that while nearly two-thirds (65%) are convinced AI can generate (more…)
Declan Kennedy, CEO, StitcherAds, outlines how retailers need to use those showrooming, Facebooking mobile shoppers to try and steal a march on Amazon during the looming ‘Peak 2017’ weeks Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 – an increase of 15 percent on 2015, (more…)
The ‘peak’ season is nearly upon us: this weekend’s Single’s Day on 11 November kicks things off and then we pretty much head into six weeks of peaks, as Black Friday now becomes a month long exercise. In fact, Wiggle has started already. And this year, mobile is going to (more…)
With Single’s Day looming, UK retailers should be gearing up for a splurge of Chinese shoppers, especially over mobile.
Research by Cambridge University has found that poor conversion rates on mobile for grocery retailers is being driven by poor images – and the world’s leading standards body GS1 and technology company Amplience are looking at helping standardise and aid the use of ‘hero images’ to help fix the problem.
This year, for the first time, the majority of holiday shopping will be conducted online, according to Deloitte, with a good mobile experience helping to drive more sales than ever.
Amazon has added augmented reality features to its iOS app across Europe, allowing shoppers to view certain goods in place in their homes.
Against a backdrop of worsening customer experience and service in the retail sector, Bank of Scotland has begun piloting the use of artificial intelligence through a virtual assistant to offer a new service for customers using the iPhone app.
Men like shopping. That is now an actual thing. Thanks to the web and, in particular the smartphone, retailers have seen men spend more on clothes, shoes and grooming that women each month.
Total UK retail search volumes grew 9% across all devices in the third quarter of 2017 compared with the same quarter a year ago, with Smartphone traffic driving the lion’s share.
We stand at the beginning of the AI revolution – and first up against the wall is customer service. With Bank of Scotland rolling it out, Alex Klose, VP Marketing, IMImobile, explains how you can start to implement it.