Retailers can now become their own broadcasters and media owners, streaming in-store entertainment, offers and content direct to customers’ mobile phones.
It may not even be December yet, but that doesn’t mean we can’t start looking at what the key trends for 2018 are going to be – and first out the gate is App Annie, which predicts that 2018 will see mobile become the key driver of retail sales.
Jeremy Gumbley, CTO at Creditcall, explains how smartphones are poised to become payment terminals for anyone
I feel I have been here before: sales on mobile finally overtaking desktop. While that all-important tipping point between the two has been called many times before, it seems that with the latest figures suggesting tipping has occurred, we can conclude that we probably are witnessing the balance between mobile (more…)
We’ve all been hearing that mobile will reach a ‘tipping point’ for a long time. But it seems that data now shows that more than half of actual global online purchases now happen on mobile.
Businesses and brands that make the best use of new technology are more likely to build a loyal customer base, according to new research. Augmented reality (AR) leads the way as the technology people most want to engage with, as 50% of UK consumers say they would be more likely (more…)
It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers.
A study of the UK’s leading e-retailers has revealed that poor page speeds are putting their Black Friday and Christmas sales at risk – with 57% of mobile shoppers being hardest hit.
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.
New smartphones and tablets, gifted money and sheer boredom prompt more than half of UK shoppers to head online to shop on Christmas Day, finds a predictably Sroogian survey.
As retailers prepare for one of the busiest weekends of the year around Black Friday, experts predict this year is set to be the busiest on record – and mobile marketing is set to come into its own in driving these record sales.
In the wake of Amazon’s augmented reality launch, Scott Lester, Chairman, EyeKandy, assesses the lay of the AR land and examines how the technology can be made accessible and affordable for all.
This ‘Peak Week’, mobile is going to being playing two key roles: firstly, it is set to be the battle ground for overseas shoppers – especially from China – looking to buy UK, European and US goods; and secondly, mobile will be changing the face of the store. Online sales on mobile (more…)
Peak week 2017 is going to show B2C retailers just how vital mobile is, with some 60-plus per cent of retail related searches in November and December coming from mobile.
Chinese retailer AliExpress is climbing rapidly in the app stores, poised to make its mark on mobile shopping during the week of Black Friday 2017.
A growing number of formerly ‘pure-play’ online retailers are taking physical stores as the rate of internet sales growth looks set to slow during the next few years.
81% of UK consumers see the physical store as vital to the shopping experience and 70% say they enjoy the full experience of going into stores to browse, see what’s new and buy what they like. 30% are “showroomers” using retail stores to try goods out before they buy online.
As the recently launched iPhone X makes mobile payments even easier with Face ID, MoneySuperMarket reveals that a quarter (23%) of Generation Z predicts physical cards will soon be obsolete as mobile payments reign supreme.
Build-A-Bear Workshop, is to ‘reimagine the digital experience’, with a new online and mobile website that aims to bring the in-store experience – of choosing the husk of a bear, stuffing it and then sewing it up – to a range of devices, so kids can do it all at home.
With the trend towards Artificial Intelligence (AI) advancing, there is a sense of confusion surrounding business leaders about how it is being used and how to take advantage of its potential. Independent research from SAS, a leader in analytics, has revealed that while nearly two-thirds (65%) are convinced AI can generate (more…)