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Paul Skeldon

Recent Articles

Tesco Media & Insight appoints agency experts from Amazon and Pinterest as it expands retail media play

Retail Media |
1 May 2024
The growing importance of retail media to both retailers and agencies has been hammered home by two key appointments at Tesco Media & Insight Platform
Being social: retailers need to stop and listen

Welcome to Retail Media News: who are we and what do we want?

Retail Media |
29 Apr 2024
Welcome to Retail Media News, your fortnightly news and analysis briefing in the world of retail media that will give you not only the latest...

Retail media meets Wall Street: what Amazon Advertising and Uber’s analyst briefings tell us

Retail Media |
29 Apr 2024
All publicly quoted companies have to formally announce their results to the market annually and quarterly – here is what Amazon and Uber had to say

Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance

Retail Media |
26 Apr 2024
This month, IAB Europe has published the final version of the Retail Media Measurement Standards for Europe, providing media buyers with a framework for consistent...

OPINION The in-store opportunity for retail media 

Retail Media |
26 Apr 2024
With Morrisons Media Group introducing screens and new branding and marketing opportunities into its stores this month, Colin Lewis takes a detailed look at why...
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