Managing the pricing cycle

Managing: people

A decade ago “price optimisation” was expected to transform retail operations and improve profitability. Despite the hype few UK pilots progressed to roll-out, but elsewhere the technology has become mainstream. Penelope Ody asks whether it’s time for multichannel retailers to catch-up. Back in  the early 1990s a spinoff from Manchester University’s computer sciences department came up with a (more…)

In-store reality check

In-store;BB

Retailers have struggled to change prices, promotions and product data in-store in real time, to deliver both personalisation and multichannel consistency. The necessary technology has been available for years but, until now, cost-justification has been rather harder to achieve. Penelope Ody investigates. While real-time stock visibility dynamic pricing, targeted promotions and customer data  are (more…)