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SPONSORS INTRODUCTION
WHAT IS THE MAIN CONTRIBUTION OF AN E-COMMERCE PLATFORM WITHIN A MULTICHANNEL “ECOSYSTEM”?

WEB INTERFACE
THE NEW FRONTIERS FOR E-COMMERCE

MERCHANDISING
FUSION POWER

CROSS-CHANNEL EXPERIENCE
NAVIGATING THE E-COMMERCE CHANNELS

LOGISTICS
DELIVERING ON CUSTOMER PROMISES

STRATEGY
THE LONG VIEW

CUSTOMER ENGAGEMENT
GETTING INFORMATION FLOWING

CONCLUSION
THE COSTS OF FLEXIBILITY